Sona Technologies Ltd., an artificial intelligence platform helping enterprises handle frontline labor operations at large scale and deliver them more efficiently, today announced it has raised $45 million in early-stage funding led by N47.

Existing investors Felicis, Northzone, Gradient and Italian Founders Fund also participated in the Series B round. Today’s funding brought the company’s total funding to more than $100 million. 

Sona uses AI-powered forecasting and scheduling for labor services, combined with a platform that enables core products in human resources, payroll and other business-critical workflows to handle business operations.

“Every other enterprise software category has been transformed by AI, but the tools managing the world’s largest workforce are still fundamentally the same systems that were built 20 years ago,” co-founder and Chief Executive Steffen Wulff Petersen said.

Petersen said the company had a 10-year plan; AI turned it into a one-year plan. 

Under the hood, Sona uses AI agents to understand business context and translates them into real-time insights that can be used to help manage the workforce. It also ingests other factors that affect real-time logistical outcomes, such as weather, customer behavior, road closures and worker availability. 

The system can help replace or supplement traditional legacy time-and-motion studies, which are notoriously expensive and inaccurate. Time-and-motion studies rely heavily on longitudinal, historical information to eliminate wasted motion and understand behaviors that “crimp” logistics flow.

The company also recently launched Forge, an enterprise AI application builder that allows users to quickly stand up custom software within enterprise infrastructure.

“The next generation delivers the infrastructure and agentic layer organizations build on, giving them the power to create the exact software their business needs,” Petersen said. “That’s what Sona is becoming for the frontline economy.”

The company said the new funding will go toward accelerating the company’s expansion throughout the United States markets and allow Sona to realize its next milestone platform capabilities within a matter of months.

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