Compliance workflow automation startup Haast Pty Ltd. said today it has raised $12 million in an early-stage round of funding to help organizations accelerate the rollout of artificial intelligence-generated content.

The Series A round was led by Peak XV and saw participation from DST, Airtree, Aura Ventures and Black Sheep Capital, bringing its total amount raised to more than $17 million to date.

Haast says it’s building the missing infrastructure for the generative AI era with an agentic AI platform that embeds organizational risk frameworks directly into enterprise workflows. Its primarily focused on digital content, which has been transformed by generative AI. These days, organizations can generate massive volumes of marketing copy, product descriptions, blog posts, go-to-market and sales materials with AI at almost zero cost, causing the volume of such content to surge by 10 times.

The problem is that organizations still aren’t publishing content any faster, because the legal and compliance processes they have to undergo are still manual and extremely time-consuming. According to Haast’s own research, the average legal team still spends up to 70% of its time on manual review tasks, creating a massive bottleneck. To put it simply, legal teams cannot review the content at anything like the speed it’s generated.

The startup says the difference between its agentic platform and various AI assistants is that it operates at the infrastructure level. So rather than using a general-purpose chatbot like Claude, which can only give tips and advice, it relies on AI agents that can bake each company’s specific policies and approval logic directly into the tools used to generate corporate content.

These agents can interpret some of the most complex global, federal and state regulations and then ensure each piece of content meets those standards before it’s reviewed by a human editor. The platform is transparent too, so it will explain why a certain piece of content or statement has been rejected.

With Haast’s platform, legal teams can create automated review pipelines for specific types of content, including marketing materials, personalized ads and product documentation that meets all of the rules and regulations they’re required to abide by. It allows the same content to be repurposed so it’s compliant across multiple jurisdictions, the company said.

Co-founder and Chief Executive Kunal Vankadara said organizations shouldn’t be forced to choose between moving quickly or staying compliant. “We built Haast to transform compliance from a generic assistive checkpoint into an intelligent, automated engine,” he explained.

It’s a strategy that’s paying off, if Haast’s latest numbers are to be believed. It said its revenue has increased by 4.5 times over the last year, off an undisclosed base, and it says it has not yet lost a single customer. Its plan now is to scale its business globally, and try to become the de facto compliance layer for every enterprise that intends to make use of AI-generated content at scale.

Lead investors Rohit Agarwal of Peak XV said AI tools are churning out so much content that manual review processes are no longer just slow, but impossible. “Haast is solving a multibillion-dollar bottleneck by turning compliance into an automated enabler,” he explained. “It’s helping the world’s leading brands unlock the full potential of generative AI without the looming threat of regulatory friction or brand damage.”

Image: Haast