Team Aligned Inc., a startup that uses artificial intelligence to streamline deal execution for corporate buyers and sellers, said today it has clinched $60 million in a new round of funding.

PeakSpan Capital led the Series B round, which saw participation from all of the company’s earlier backers, including Hetz Ventures, JAL Ventures and NFX, bringing its total amount raised to date to $73.8 million.

Aligned is the developer of an AI-native collaborative dealmaking platform that aims to help overcome the chaotic nature of business-to-business sales execution. Though enterprises spend millions of dollars on expensive customer relationship management and revenue intelligence platforms, these tools do not solve the problem of how messy business deals are closed.

In most cases, the CRM is simply a system of record that logs events after they happen, while revenue intelligence tools simply analyze if a deal succeeded or failed. But neither helps buyers navigate their side of the journey, nor do they assist the salesperson in executing the intricate steps that go into enterprise deals.

Sales teams are forced to muddle their way through at a time when the behavior of most business buyers has fundamentally changed. These days, Aligned explained, business purchasing decisions can involve as many as six to 10 stakeholders, yet those people only spend around 17% of their total time working on the deal interacting directly with suppliers. The other 83% of that buying journey takes place behind closed doors, so to speak, where advocates must use fragmented tools to justify their purchases. This results in deals stalling, because things like proposals, business cases and feedback become fragmented across scattered email threads and messaging platforms.

Aligned aims to solve these problems and streamline enterprise dealmaking with a new layer in the technology stack that it calls the “system of action.” Rather than communication taking place in fragmented channels, it provides a unified AI Deal Workspace that sellers can share with prospective buyers following an initial meeting. The AI Deal Workspace is a kind of digital canvas, where buyers and AI agents can collaborate in real time, ensuring that all of the proposals, business use cases and feedback remains centralized.

Co-founder and Chief Executive Gal Aga told SiliconANGLE that existing sales platforms such as Salesforce only do part of the job, recording and analyzing deals, but fail to help buyers decide and sales representatives to execute. “We built the opposite – a single workspace that enables the buyer and equips sales reps with the tools to make buying easy,” he explained.

A key element of the AI Deal Workspace is the AI Deal Brain, which is a proprietary engine that ingests deal context from CRMs, emails and calls. According to Aga, it enables the Workspace to capture 95% of the buyer’s journey activity, so that autonomous agents can get to work with full context around the deal. Aligned’s prebuilt agents include a Seller Agent that proactively surfaces risks and drafts timely followups, and a Buyer Agent that provides stakeholders with instant answers to their questions to prevent deal-making momentum from stalling.

Aga said his intention is for Aligned to do for enterprise sales what Figma did for design teams and what Asana did for project management. “Every category-defining tool replaced chaos, not software,” he said. “Designers emailed files back and forth until Figma gave them one living canvas. Project managers worked off spreadsheets until Asana gave them one living plan.”

Sales pipelines, Aga said, are still ruled by chaos, and desperately need their own software fix. “It’s the last major workflow that’s still running on attachments and email chaos, frozen for the last several decades,” he said. “Aligned is shifting that paradigm for the deal: one place where buyers, sellers and now their AI agents work together.”

Going forward, Aga said the company has three major priorities that will be pursued following today’s funding round. Its first goal is to transition into a “fully agentic deal-execution layer” where autonomous seller and buyer agents can handle the bulk of deal progression. Second, it’s planning an upmarket expansion that will see it deepen its integrations with leading sales platforms and beef up its compliance certifications so regulated enterprises can standardize on its deal-making platform. Finally, Aligned intends to scale up its go-to-market teams, hiring more marketers, salespeople and customer success staff, to fuel its bold expansion plans.

PeakSpan Capital’s Matt Melymuka told SiliconANGLE why he was so keen to lead Aligned’s latest round. He said he has spent more than three years looking for a startup with the potential to own the sales execution layer. Following extensive research, which included speaking to companies, customers, buyers, analysts and more, he concluded that Aligned is uniquely positioned to do so.

“As selling becomes AI-driven, the advantage stops being who watches the deal from the outside and starts being who owns the deal itself, the surface where buyers and sellers transact,” Melymuka said. “That surface generates proprietary data that doesn’t exist anywhere else, and it’s where AI belongs, alongside the people already working there. Whoever owns it owns the next decade of GTM software. That’s a generational, category-defining position, and it’s why we led the largest round this category has seen.”

Image: Aligned