Angry Birds, Instagram Reach 50 Million Downloads
Rovio is certainly making the most out of the now out of proportions Angry Bird franchise, from the introduction of micro-transactions to the game’s reincarnation just over a month ago. The top ranking mobile app debuted in its new wrapping as Angry Birds Space late March, and this week the Finnish developer is celebrating a first milestone.
Since its March 22 launch Angry Birds Space has been downloaded over 50 million times, according to Rovio’s official blog post. That’s a pretty big accomplishment, made even more notable thanks to the short amount of time it took the re-branded title to reach it.
Not that surprisingly, 50 million downloads in35 days got the app a fancy new title.
“Angry Birds Space hit 50 million downloads within 35 days, making it the fastest growing mobile game yet and breaking all our previous records. This has been simply amazing, and the whole Rovio team is thrilled to see such a fantastic reception for the game.”
Rovio’s freshest title managed to maintain this status for two weeks in a row after launch, until it was claimed by Draw Something with its 50 million downloads in under 50 days. The free app, developed by OMGPOP, can be described as a social word-guessing game tossed into a box of crayons. And apparently this milestone was worth $230 million for Zynga, which ended up acquiring the newly surfaced developer for about that much.
Free mobile applications seem to be worth quite a bit these days, if only based on their future monetization potential or the sheer amount of current users. Facebook’s $1 billion acquisition of Instagram is an even better example of this, and SiliconANGLE Editor-in-Chief Mark Hopkins raised all the right questions in a follow-up post for the buy. But it seems Zuckerberg made the right call on this one, as Instagram, too, has just reached the 50 million mark.
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