Have you ever thought about life and what you’ve done to make a change?  You often read or hear about people’s selfless acts of kindness or heroes that have saved someone’s life.  And maybe, at some point you thought you just don’t have it in you, or you’re not the hero type.  But that’s not the case–we can always do something to make or start a change.

But I’m not talking about your Facebook likes.  No one has been cured of cancer because of your Likes of fed hungry children in Africa because you shared a post saying, “Share/Like this post if you want to stop hunger.”

Don’t get me wrong, I’m not a total skeptic about stuff on Facebook, but many such projects are just lame.  Still, social media can still play a crucial role in making a change. Generation Ali, the global movement inspiring youth to make a positive contribution to society, has launched a social cause YouTube contest, inviting fans to show their creativity to promote giving a positive change in the world.

Muhammad Ali, arguably the world’s greatest boxer, was driven by six principles: Confidence, Conviction, Dedication, Giving, Respect and Spirituality.  These are the inspiration behind Generation Ali, a movement by the Muhammad Ali Museum and Education Center.

Based on the GIVING principle, Generation Ali’s social cause YouTube contest is meant to to inspire a new generation to promote giving and working towards a positive change in the world. Everyone is invited to enter the contest by submitting an original video promoting GIVING to the social cause of their choice – from poverty and hunger, to environment, education, violence prevention and beyond.

Contest creative categories include song; dance; art; multi-media; poetry; and acting. Contest winners are entitled to a trip for two to the Muhammad Ali Center in Louisville, Kentucky for the first prize. Generation Ali will donate $1,000 US to the social cause presented in the video of the second place winner, special prizes give fans from Louisville, KY the opportunity to showcase their video live at the Muhammad Ali Center for the Louisville Day of Compassion on November 10, 2012, and North America residents, winners of the Special Art Prize, will have their videos displayed as exhibits at the Muhammad Ali Center. To learn more about the contest, visit the Generation Ali Video Contest Rules page.