UPDATED 22:29 EDT / FEBRUARY 20 2013

NEWS

O Sony Playstation 4, Where Art Thou?

As promised Sony announced the Playstation 4 today, their next generation game console.  There were details galore and a real good look at the controllers.  Then we got to see the console itself in all its design glory.  Wait.  I don’t seem to remember seeing it.  Did anyone see it?  Maybe “make. believe” is “make believe” -as in we will have to make believe this wasn’t a low-grade stunt.

I watched the whole thing, I scoured through the miscellaneous coverage that was out there, and nope – not one picture or hint of what it looks like.  Surprised?  I was.  Just what is Sony doing here?  I’m not sure if this is some sort of marketing ploy or they are protecting their final design or maybe they don’t even have one.  One thing I do know for sure is that this is very bizarre.

Leading up to this, as Sony has enjoyed the position as arguably the top console worldwide by a fair margin, there were plenty of people anticipating this hyped event.  After this – let’s face it– disappointing turn of events, it seems they have either screwed this up by not having the console ready to show or just maybe somehow this will somehow create more anticipation – I just don’t know, it just might turn into some kind of running joke.  Enthusiasts and journalists don’t like getting played like this and I just have to wonder where this will lead.  I’ve officially lost interest at this point.  Sony I want my two hours back.


A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.