On SiliconANGLE’s theCUBE, broadcasting live from the VMworld Conference in San Francisco, Wikibon’s Dave Vellante and SiliconANGLE’s John Furrier welcomed Carl Eschenbach, President and Chief Operating Officer for VMWare.

Eschenbach highlighted VMware’s work in the compute layer and stated how they have mapped out virtualization so that it is expanding from compute to also include networking, storage and several other verticals. His main point was that VMware is confident in announcing this technology is no longer on a distant horizon but, in fact, it is here and ready for implementation at the enterprise level.

With their plans to expand and build their product lines, Eschenbach detailed the company’s recognition of what they believe to be their core strengths: software defined data centers, end user computing and the hybrid cloud. Over the previous year, VMware has focused on those strengths with anything not meeting those strengths being adapted or ultimately sold off. This move has allowed VMware to execute perfectly across their identified core strengths.

VMware, with some of the highest R&D outlay in the industry, has developed several new and innovative technologies. Eschenbach stated each product they have brought to market has been a direct result of their own internal development. Add to this that VMware is still eyeing strategic acquisitions to bring value not only to the company but also to their end users. Of course, each acquisition would need to fit the three core strengths mentioned above.

Watch theCube’s interview with Eschenbach in its entirety below:

When one considers the software defined data center only came online in 2010, it is impressive the technology was able, this year, to be brought fully to life. VMware offers a fully functional, ready-for-market product able to operate not only on the private cloud but will also revolutionize the public cloud as well.

As Eschenbach commented, “We know technology is moving to a software driven model.” This covers the areas of compute, storage, networking, etc. In order to stay a leader in the market, VMware must meet with their customers to determine which side of technology they are currently on and then work with them to transition to software defined storage. If the last year is any indicator, that transition will happen rapidly, as the market has been witness to several enterprises buying into software defined everything.

For those organizations that have yet to virtualize, Eschenbach claims their products can be seamlessly adopted allowing end users to not only extend their current investment but ultimately leverage it with VMwares complementary product lines.

The interview next shifted to the topic of OpenSource. VMware is one of the largest contributors to OpenStack. This is because OpenStack is a framework for building clouds. Therefore, VMware is taking the approach that the majority of the components they currently offer can be plugged into an OpenStack architecture. This will allow their customers to build their own cloud, should they so wish.