UPDATED 06:03 EDT / OCTOBER 04 2013

HP Doubles Down on Green Data Center with New Case Studies, Solutions

Hot on the heels of IBM and Dell, Hewlett Packard is developing new technologies to help organizations build more more energy efficient data centers. In one of its latest green initiatives, the company teamed up with Intel and the National Renewable Energy Laboratory to install a liquid-cooled supercomputer in the Department of Energy’s recently opened ESIF research facility.

Nicknamed Peregrine, the system will be used to design and simulate “fully integrated energy systems.” With a peak performance of 1.2 quadrillion calculations per second, it’s hailed as “the world’s largest computing capability dedicated solely to renewable energy and energy efficiency research.”

Shortly after Peregrine made its debut, eBay launched a new environmentally friendly data center in Salt Lake City, Utah. The ecommerce giant says that the facility is the first in the world to leverage Bloom fuel cells as the primary on-premise power source. The data center is home to a modular HP EcoPOD deployment that costs up to 75 percent less than traditional systems while consuming only a small fraction of the electricity. Together with the Bloom Energy Servers, the EcoPOD helps eBay slash carbon dioxide emissions by 49 percent and increase the availability of its web services.

Like eBay, traditional enterprises are increasingly adopting green solutions to reduce power and cooling costs. Hewlett Packard is taking an ecosystem-oriented approach to addressing this trend.

Last month, the vendor added support for Intel’s latest Intel Xeon E5-2600 v2 processor across the ProLiant 2P server family. The company claims that the chip reduces electricity consumption by as much as 33 percent when implemented with SmartMemory, its homegrown memory acceleration software. SmartMemory is joined by new versions of Insight Online and Active Health that HP offer to accelerate problem analysis in large-scale environments.


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