UPDATED 09:05 EST / NOVEMBER 25 2013

NEWS

Feeling lost? Now you can ask a celebrity for directions with Waze

Navigation gets a twist with help from celebrities, so the next time you’re feeling lost, simply call up your favorite actor, comedian or musician and ask them for help.

At least, that’s the promise of Waze, the popular traffic and navigation service that uses the input of its millions of users to help people get from Point A to B in the fastest and easiest way possible.  Waze provides users with real-time data regarding traffic conditions, with all of that information being crowdsourced from its users, making it the most up-to-date service of its kind.

Now, Waze has amped up its offering with celebrities.  Waze users can now get directions from celebrities when they’re in need, and one of the first whose willing to help out lost motorists is actor-comedian Kevin Hart.

Hart is a stand-up comedian by heart, so you can imagine how crazy it would be to get directions from him.  Hart has appeared in many movies and TV shows, but if you’re not familiar with his repertoire, check out his Waze voice prompts below:

No doubt skeptics will be asking why on earth would people want to get directions from a celebrity, especially one who (depending on your personal feelings) is as irritating as Hart. But for Google, the company that acquired Waze earlier, the only answer you’re likely to get is “why not?”

If Waze’s celebrity traffic assistance helps keep some folks entertained while they’re stuck in traffic, well, it can only be good business (and good publicity) for Waze.

Waze has teamed up with Universal Pictures for this effort, and we can expect more celebrities to participate in this crowdsourcing navigation service.

Aside from its unique approach to delivering navigation and traffic updates, Waze hit the headlines earlier this year when a number of technology giants were fighting it out to get their hands on the company.

Previously, it was reported that Facebook was in its final stages of acquiring Waze, only for the deal to go tits up when the Waze team decided it didn’t want to relocate from Israel to the US.  Following this, Apple, Google and Microsoft were all reported to be interested in the traffic navigation service, before the search engine giant snagged its prize for a reported $1.3 billion fee.


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