UPDATED 10:18 EST / JULY 20 2010

Break.com CEO Keith Richman on Closing the Ad Deal

Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week’s New Media Minute how advertisers and publishers can use that data to improve their campaigns.

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