SiliconANGLE’s theCUBE is doing double duty this week, covering the IBM Impact conference in Las Vegas and the ServiceNow Knowledge 2014 Event at the Moscone Center in San Francisco. Dave Vellante and Jeff Frick helmed the broadcast desk for this week’s ServiceNow event and welcomed the VP of Product Strategy for ServiceNow, Matt Schvimmer.

One very noticeable difference between this, the third edition of Knowledge, and previous years is the jump in attendance. Schvimmer noted there were 6,700 attendees. That’s a big change from his first Knowledge event two years ago in New Orleans, which saw approximately 1,200 in attendance.

Schvimmer, a guest on previous episodes of theCUBE, spoke about the launch of ServiceNow’s Dublin release, meant to deliver enhancements to accelerate innovation, mobility, consolidation, and automation within IT and across the entire enterprise. “It’s been an exciting uptake,” stated Schvimmer. “It’s about expanding from a system of record to a system of engagement.”

ServiceNow is, according to Schvimmer, aiding in the evolution of IT in the Enterprise. “It’s been a conscious strategy to not alienate the IT professional,” he said. “We sell to them so they can sell themselves as providers of new technology to the business.”
 

 
Because of the ease of use of the ServiceNow model, Vellante asked Schvimmer if he could easily discern between who is and is not a ServiceNow customer.

“When I look at prospects,” began Schvimmer, “typically what they talk about is how much they spent on their last upgrade. They are struggling to take full advantage because it’s a huge investment to maintain year to year.” He goes on to say, “Our customers talk about managing all the demand their people are wanting to put on the system.”

Turning the conversation to the development strategy for ServiceNow, Vellante asked how HTML5, native mobile and others were factors affecting the future for the company. Schvimmer commented that their application builds are inherently mobile. “That is a critical design criteria,” he said. “What happens on your operating system has nothing to do with us. We are browser agnostic.” He pointed out that the old belief for IT was envisioning someone sitting behind a desk. “Now you work on a tablet. You use your phone. You use geolocation to find problems.” Recognizing that fact and designing around it has place ServiceNow in a very good position going forward.

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