Following their users’ lead, on-premise software vendors are moving en masse to the cloud, shifting their entire revenue streams in the process. As one of the world’s largest and most entranced business intelligence providers, SAP faces a tougher task than most.

The firm boasts a uniquely broad portfolio that it had spent decades and tens of billions of dollars building out through a combination of internal development and acquisitions. Now, as part of a newly revealed collaboration with Microsoft, it’s planning to make the bulk of the lineup available on the latter’s platform-as-a-service.

If everything goes according to plan, Azure users will have access to the German firm’s flagship Business Suite, the Sybase family of mobile development and data management tools plus its HANA in-memory analytical database by the end of June. The latter addition is arguably the most significant. SAP is trying to gain traction to among the majority of organizations that don’t have the resources or the will to accommodate and process their rapidly growing troves of assorted information in-house.

Hewlett-Packard is targeting that very same segment with Optimost VisualTest, a software-as-a-service offering that made its debut on Monday and promises to take the hassle out of optimizing web pages for the highest possible conversion rate. The tool delivers the ability to ingest real-time and history data from multiple sources  for segmentation and behavior mapping, functionality made possible by backend integration with the vendor’s Digital Marketing Hub, which is based on the homegrown HAVEn unified analytics platform.

IBM, meanwhile, is working to bring more standard capabilities to the cloud. At its Vision 2014 conference this week, the vendor announced plans to roll out its Concert project collaboration software, Catalyst statistical analyst tool and OpenPages risk and compliance management solution to its recently launched Cloud Marketplace.

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