FirstRain president and CEO Penny Herscher

FirstRain, a top provider in Personal Business Analytics, will be harnessing the power of Wave, Salesforce’s Analytics Cloud, which was launched on October 13. With the added power of structured data, it will be possible for any business user, with any device, to explore personal business insights instantly.

“We’re excited to see the enormous productivity gains the combination of Salesforce Analytics Cloud with FirstRain’s personal business analytics will give our mutual customers,” said Penny Herscher, FirstRain president and CEO, in an email statement. “Our customers have been asking for the ability to combine our powerful analytics with platforms like Wave, Salesforce’s Analytics Cloud—so we are delighted to be one of a few AppExchange ISV Partners to participate in this announcement.”

This tweet from Oct 15:

Are you ready to catch a #WAVE? @FirstRain– now a part of @Salesforce Analytics Cloud! http://t.co/VgHcBaO1kH pic.twitter.com/soBkroxl7U

— FirstRain (@FirstRain) October 14, 2014

There are millions of people who use FirstRain to obtain unique and unmatched details of the changing characteristics of markets and their customers. Put together, the FirstRain Business Graph and the Salesforce Analytics Cloud make it possible for a business professional to identify those normally difficult to locate changes in their customer’s business, determine how it influences their business and take necessary action. And all of this will be possible right from their mobile device.

Keith Bigelow, senior vice president & general manager for Salesforce Analytics Cloud said “Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partners such as FirstRain, customers can benefit from a wealth of additional analytic applications to extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere.”

This new partnership will see FirstRain continue to innovative solutions to a wide range of industries, including telecommunications, technology and healthcare across the world.