Backupify has raised $4.5 million in Series A funding, co-led by Avalon Ventures and Genral Catalyst. Other participants include Lowercase Capital and First Round Capital. The funding will be used towards product development and expansion of its data management services. As part of the announcement, Backify has also named Rich Levandov, General Partner of Avalon Ventures, as the latest member of the company’s Board of Directors.

With the capital raised, Backupify will be looking to target the enterprise with its cloud-based applications. It’s a natural extension for the company, as it’s dealt primarily with consumer products for backing up important online accounts, from Gmail to Facebook. Founded in 2008, Backupify has gained traction in the past year, in part due to the expanding interest in social media outlets.

“My goal is to build Backupify into a world leading data liberation company. I am excited that we now have the funding to aggressively execute on our vision of providing businesses with the tools they need to maintain independent control of their data as they migrate away from on-premise solutions to more cloud applications.” said Backupify Founder Rob May. “With the support of our investors, we are excited to continue to explore the vast potential of our technology to change the way that data is controlled and managed in the cloud.”

The benefit of growth in the enterprise sector is an opportunity to provide a service for marketers and researchers. As more companies turn to social media for their branding purposes, they’ll likely have an increased demand for specific storage and restoration capabilities around their online content. With most of Backupify’s competitors moving to mobile apps, it’s interesting to see the myriad of ways the cloud is being utilized for niche consumer and enterprise markets.