Dave Vellante spent some time with EMC Corp.’s Paul Conway, global services lead, and Tom Roloff, senior VP of EMC Global Services, to talk about transforming businesses with the new IT technologies. EMC provides products and services that help clients manage the transition from legacy IT technology to the new cloud and Software as a Service (SaaS) models.

“The whole digital world and the mobile world … that’s absolutely where everyone wants to put their money,” Roloff said. However, companies face many challenges during a transformation to the digital world. These challenges include legacy applications, freeing up the necessary money, and creating a common architecture that can handle the technology of today and tomorrow.

Digital transformations

“What we’ve built is really a framework to help clients attack this market,” Conway said. He went on to explain that this framework involves determining the readiness and needs of the client, and then applying the right solutions to help them transform their IT to meet those needs.

He added that there are three elements to the transformational conversation. These elements include infrastructure, the operating model and the company’s application stack. The focus centers on moving the client from a legacy IT solution to the new way of delivering IT.

Building on digital frameworks

“All those new ideas that are coming out there, all those new business models, they’re actually IT business models,” Roloff said. Meanwhile, legacy businesses must overcome the challenge of upgrading to the digital world while keeping their greatest asset; the relationship with their customers. EMC helps the clients preserve that relationship while investing in the future.

Dave Vellante then asked the two if companies are using the money they save by going digital to invest in the future. Conway agreed that they were, and spoke about a company that saved $15 million during its transformational journey. He said it planned to invest that money into more innovative technology.

“We’re actively involved in those kinds of conversations,” Roloff added, “And, frankly, for the right customer in the right situation, we’re very open to going down that road.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s wall-to-wall coverage of EMC World 2015.