“Big Data permeates everything in an organization,” Colin Mahony, senior VP and GM of Software and Big Data at Hewlett-Packard Co., remarked while discussing the “data-driven enterprise” with theCUBE’s John Furrier and Dave Vellante.

Mahony, a Cube alum and perhaps a Hadoop oracle, talked about how the new frontier of Big Data is emerging as a process of “bringing the new technology” to the “data that has always been out there.”

“Analytics are adding a lot of compliance and … they’re adding some of the great analytics,” Mahony said. He added that they know how to deal with security and compliance, on the one end, so they spend a lot of time time making sure that Big Data and the analytics capabilities they have are permeating everything.

When asked about the current state of Hadoop, Mahony replied, “I don’t think Hadoop is dead. Hadoop is morphing, which is a very good thing for the market … it’s really burgeoned into different things. It’s storage. It’s analytic processing capabilities. The sequel on Hadoop now is killer app.”

The greatest challenge

In regards to what customers need, Mahony commented, “The promise that everyone holds out for is can you get the workload managed,” He sees this as the greatest challenge.

According to Mahony, what differentiates HP is being able to manage large data from a hardware perspective. In regards to Hadoop’s role in that process, Mahony said, “a thousand flowers are blooming in that ecosystem” as it was “designed to store and scale data massively” and “to be open from a framework perspective so that you can have a lot of processing paradigms on top of that data.”

HP will continue to work with vendors and partner up so that it can help in that ecosystem. “Developers are the ones telling us this is useful,” thus creating a developer-centric environment. Instead of “forcing the business to read a report … that’s not going to work anymore,” Mahony said that software needs to “insert that intelligence and data right into the decision-making process.”

Look for more “bridging the gap between the business and the data” between now and HP’s Big Data Conference in Boston this August and HP Discover London.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of HP Discover Las Vegas 2015.