Amazon has released a new update for its free Kindle for Android e-Reading app, blessing it once more with an array of extra features, and demonstrating once again just how long its been since the Android user had to go to their local bookstore. The app that enables users to enjoy over 700,000 Kindle books globally has even taken on a new social approach, something we’re seeing develop with launches such as Copia, a social eReader network.

“With the newest update, Kindle for Android now enables customers to search the full text of Kindle books by voice or text, seamlessly look up words and phrases in Wikipedia, lock screen orientation in portrait or landscape mode, and view details about a book on Shelfari, the books-focused social networking site — all without leaving the app”

From New York Times bestsellers to brand new releases, the e-Reading trend is biting off enormous chunks of the book market. Amazon’s revolution is driving millions to download the new Kindle app for Android, Blackberry and iPhone, generating profits for the company.

The e-reading culture is also noticed by an increasing number of book publishers that convert titles to Kindle, consequently attracting even more readers, and continuing the e-Reading culture with every eBook downloaded and synced between devices (yes, they have that feature too).

Exceptionally successful authors including J.A Konrath and Lee Goldberg have indicated both with and without citing actual figures that the overwhelming majority of their books were in fact sold through Kindle. A recent study mentioned on GigaOm Pro quotes Konrath’s findings that an astonishing %75 of all related sales were made through Amazon’s network.

This is a very good reflection to the public’s demand and desire for “activity-specific mobile devices” other than smartphones, and even raises the notion of Kindle actively competing with the iPad itself. This may prove to be a perfect and extremely attractive opportunity for those aspiring to win the battle before it even started, and scoop-up a tremendous profit.  Just take it from our Editor-in-Chief, Mark “Rzzn” Hopkins, who simply says “I love my Kindle.”