“If I had to give you one word, it’s about choice,” said Jeff Veis, VP of marketing for Big Data platform solutions at HP Software. Building on the winning formula of the company’s flagship Vertica Big Data SQL Analytics Platform, Hewlett-Packard is focusing on offering variety to enterprises looking to move into the cloud.

No compromise computing

“We’ll give you the flavor you want,” Veis told John Furrier and George Gilbert of theCUBE, from the SiliconANGLE Media team, in an interview at BigDataNYC 2015 in New York City. Understanding that there are real careers and real performance at stake as companies need to transition online mission-critical systems without having to step backwards, Veis explained that “no-compromise computing is what we want to offer.”

Hadoop mainstream

Veis sees example after example of companies bringing Hadoop into real-world production and believes it has moved through the hype phase and into the real world. “It is crystal clear that this is here to stay and crystal clear that it is a melding,” he said, referring to what he believes is the coming together of companies to bring maturation and critical mass to Hadoop.

HP Vertica “best-performing SQL for Hadoop on the planet”

Inviting conference attendees to the upcoming HP session where the results of an analysis of real-world scenarios running HP Vertica for SQL on Hadoop vs. Cloudera, Inc.’s Impala will be announced, Veis told Furrier and Gilbert: “Right now, October 2015, we have the best-performing SQL for Hadoop on the planet.”

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of BigDataNYC 2015.

Photo by SiliconANGLE