Ritika Gunnar, VP of information integration and governance for IBM’s $30 billion analytics business, said that her focus within the division isn’t nearly as complicated as her lengthy job title makes it out to be. Managing an organization’s data effectively boils down to merging the disparate metrics into a usable form and ensuring the combined whole is handled properly from there onward.

But the task wasn’t always that straightforward. “Traditionally, governance was seen as something that is overwhelming, centralized and process-oriented for businesses,” Gunnar detailed on theCUBE, from the SiliconANGLE Media team, during IBM Insight 2015 summit this week. “But a trend is now emerging very vehemently in the market towards self-service access to data for lines-of-business,” which is what she is in charge of seeing through.

Watch the full 19-minute interview with Gunnar below to hear the entire scoop on what Big Blue is doing to help organizations achieve the precarious balance between control and usability needed to unlock the full potential of their vast information troves. And check our other coverage of IBM Insight 2015 from the show floor to understand where the analytics movement is headed in the bigger picture of the modern enterprise.

And join in on the conversation by CrowdChatting with theCUBE hosts.

https://www.youtube.com/watch?v=MYMgg1rh76Q

Photo by SiliconANGLE