AT&T iPad Direct Sales Targets Businesses
On the tail of Apple iPad’s availability on Verizon Wireless networks as well, AT&T came up with another tactic to advance in the competition. This time, it seeks to expand beyond consumers targeting businesses as well to adopt the iPad.According to Gartner Inc.,tablet sales are expected to triple next year. Though this shouldn’t make AT&T too confident for they still have to convince business people that they need a third device besides smartphones and laptops.
“The majority of knowledge workers cannot use media tablets to replace their notebooks,” Gartner said in the report. “In the enterprise space, for the immediate future, the main use of media tablets is as a notebook companion or a secondary device to take on the road.”
Business can also expect help from AT&T when it comes to design application for the iPad. Domestic and International service on the device are available via corporate plans, with bills paid by employers.
It’s another marketing opportunity for AT&T as a wireless service provider, which is on the verge of losing its exclusivity with Apple for selling plans for iOS devices. This is also a way for Apple to target businesses with the iPad, a very important sector in the mobile industry. Apple’s been looking to grow its market share towards the enterprise with iPhones as well, encroaching on RIM territory, with Android biting at its heels.
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