UPDATED 07:31 EDT / OCTOBER 08 2010

iPad Needs Support from Apple to Hold 50% of Tablet Market

There’s been a lot of hype around Android and its takeover of the mobile market.  Google’s glorious strategy seems divinely directed, and Apple’s reign over mobile devices is finally coming to an end.  But Android as a platform still has a ways to go, and much of the build-up around Android is based on very recent numbers, with a great deal of forward-thinking put behind their presentation.

All fine and well.  I, too, am thrilled to watch the building of the mobile temple.  I’ve really come to appreciate what Android offers for free, or at least with lesser chance of recurring payment.  But Apple’s still got its market, and much of it will consist of iPad users (see here for a climb up iPad’s success ladder).  Android has no way of keeping up with this just yet, showing slow numbers with initial tablet sales.  A number of recent reports point to this, giving Apple quite a head start in another arena all its own.

With iPad sales unfaltering and Apple shares on the rise, the combo could be able to hold at least 50% of the market, reports AllThingsD.  J.P. Morgan analyst Mark Moskowitz doesn’t expect the iPad to be completely overrun by competing tablets.

Other reports echo this projection, with developer interest being placed high at the iPad level right now.  That second chance for Apple to lead into a market and spur others to play catchup means a lot for business development, as Apple is really bringing a lot of brands and industries together on its platform.  For the SMB market, there’s just more opportunity for growth, in every one of those industries.  Apple brings you one step closer to the consumer.  What will you do with that new relationship?

Of course, the publishing industry continues to dig into the iPad market–they were made for each other.  Hearst has sent Esquire to the iPad at a premium, following many others into this mobile rivers of revenue.  It’s the latest in a string of publisher iPad pushes, with e-books of particular interest.  Mimicking the music industry, print media has taken quite a tumble, and is witnessing a rise in piracy as more printed material makes its way to the digital world.

So, Apple gets to reap the benefits of being the first to help compound the junction of multiple industries, from entertainment to manufacturing, marketing and retail.  Competitors will gobble up the interest, and Apple still manages to keep a place in the market, retaining the bulk of mobile ad shares.  Improving its advertising components  will be just one leading influence for any concessions Apple makes, such as having to create a social network around iTunes, or branching out sales to Target and Amazon.  Maintaining a large, individualized reach means growing its database capabilities to better organize itself for end user convenience, and already Apple’s had a few missteps along the way.  Good thing Apple’s bought itself some time with the iPad.


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