The one-stop value proposition has proven itself across countless different product categories and market segments over the past few decades. Now, Druva Inc. is looking to add cloud-based data protection to the list with the addition of a new disaster recovery feature to its Phoenix service that aims to spare administrators the hassle of using multiple tools from different vendors for the task.

Instead, servers running VMware Inc.’s popular hypervisor can be continuously replicated to a backup cluster on Amazon Web Services through the startup’s web-based dashboard. When the hardware becomes unavailable for some reason, Druva’s service automatically brings the remote standby online and redirects requests from users accordingly. The arrangement enables business operations to continue more or less as usual while the issue is being sorted out in the background.

Large organizations are able to go a step further and spin up copies of a workload at different data centers around the world in order to reduce latency for international employees. The functionality can be particularly helpful for real-time applications like videoconferencing software and other communications tools, which become practically unusable with even a few seconds’ delay. Druva says that it’s also handy in large development projects where multiple programmers are often working on the same service.

The new disaster recovery comes on top of all the existing data protection features in Phoenix, which already cover a lot of ground. The service enables administrators to make remote copies of both physical and virtual infrastructure, move infrequently-accessed data to Amazon Inc.’s Glacier service for archiving and monitor the entire process using built-in analytics. No other managed alternative packs as much functionality into a single package, according to Druva. However, that edge may not last for long in the ultra-competitive cloud backup market.

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