It looks like Oracle is tired of watching Salesforce.com Inc. have all the fun.

The database giant is unleashing a torrent of new marketing-oriented products and services today at a quartet of customer experience-focused conferences it’s holding in Las Vegas for customer service, e-commerce, sales and marketing professionals. Collectively, the new capabilities are intended to give marketers, sales managers and field service pros greater insight into customer behavior as well better ways to translate observations into action.

• The Oracle Sales Cloud is getting new mobile capabilities in the form of an app for capturing call reports on the go. Road warriors are also getting a new mobile commissions app to let them review their compensation at any time.
• Updates to the Oracle Commerce Cloud provide visual merchandising and automated recommendations to empower merchandisers to offer more responsive personalized interactions. A new release of Oracle CPQ Cloud quotation engine improves support for flexible document generation and adds drag-and-drop capabilities for quotation design, organization and delivery.
• A new release of the customer-service-focused Oracle Field Service Cloud enables service pros to leverage time-based, predictive, self-learning technology to create the most efficient job schedules and travel routes for field reps and equipment.
• Products picked up in Oracle’s acquisitions of marketing technology companies Maxymiser Inc. and Responsys Inc. have been better integrated to enable marketers to orchestrate Maxymiser-delivered messages on a website in conjunction with those delivered in emails, texts, multimedia messaging, in-app messaging and display advertising in order to better test and measure customer response. Maxymiser has also been integrated with the Oracle Data Management Platform to enable marketers to incorporate external and internal data for audience testing and optimization.
• Enhancements to the Oracle Data Cloud give marketers the ability to combine online and offline data for audience modeling. By layering in the AddThis Audience Discovery tool (another recent acquisition), marketers can better understand and target audiences with paid media campaigns, Oracle said. AddThis uses natural language processing to look at keywords on billions of Web pages and interpret online behaviors of two billion unique users across more than 15 million websites.
• Oracle is also getting into the hot new area of account-based marketing, a discipline in which marketing and sales departments dig deeply into a limited number of accounts to unearth new opportunities. New account-based marketing capabilities within the Oracle Marketing Cloud help marketers optimize targeting on paid media, more effectively engage target prospects and simplify data management and integration across what Oracle said is one of the industry’s largest sets of curated business-to-business (B2B) account data.
• When combined with information on more than one million U.S. companies and over 60 million anonymous business profiles in the Oracle Data Cloud, B2B marketers can prospect for anonymous users based on account, online behavior and offline data such as past purchases. New capabilities include unique account-based messaging for mass-personalized communications at lead enhancement. Account scoring and nurturing capabilities have also been enhanced through partnerships.

Pricing information wasn’t released.

Photo by D. Miller via Flickr CC.