EMC is using surveys and workshops to help businesses thrive at what they are already doing. How it works: EMC is analyzing data from its customers to facilitate an “IT transformation” in conjunction with the surveys, explained Barb Robidoux, VP of marketing at EMC Global Services. These surveys are a joint venture with companies like VMware, Inc., and they consist of half-day reports that aid in diagnosing issues and looking for opportunities for improvement.

In addition to the surveys, EMC is offering workload workshops that focus on various aspects of IT optimization. Robidoux talked with John Furrier (@furrier)and Dave Vellante (@dvellante), cohosts of theCUBE, from SiliconANGLE Media team, at EMC World 2016 in Las Vegas. “Cloud isn’t a new concept” but “people are still kicking the tires,” observed Robidoux.

With enterprise customers utilizing “legacy” software, EMC looks at four areas: infrastructure, operations, application (both legacy and new) and overarching strategy.

When it comes customer expectations, Robidoux gave the following example: customers want cloud but have questions about which application is better suited for hybrid cloud. The workshops provide numerous solutions.

Robidoux summarized the workshops as efforts to “plot out here’s where you are … say where you want to be [and] scale out” goals from there in a practical way.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2016.

Photo by SiliconANGLE