SAP SE urges customers to innovate or risk watching both opportunity and their competitors pass them by.

Michael Bruchey, global VP of Partner Solutions, SAP Global Partner Operations at SAP, talked with John Furrier (@furrier) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, how SAP is encouraging innovation during an interview at SAP Sapphire 2016.

It used to be all about implementation, Bruchey told theCUBE, but now it’s about innovation. Development today is fast and economical; what used to take months and cost hundreds of thousands of dollars can be done cheaply in days or weeks, and companies cannot afford to still be operating under the old standards. If we don’t help our customers innovate they may as well be standing still, as opportunity will pass them by, he said.

Is your IT department urging you to move to HANA?

Companies need to have the ability to track and measure results, and SAP can help connect devices through the IoT, to collect data and take action on it in real time. Often the challenge is not having the resources within a company, but for management and employees to understand all the assets that are available.

IT departments are sending the message to “move to HANA and utilize SAP tools to get the support you’re looking for,” said Bruchey.

Solutions for everyone

Bruchey also talked about how global systems integrators are creating innovation centers to quickly develop and deploy assets that will help customers solve specific business problems.

SAP has solutions for everyone, and its partnership with Apple will open the SAP platform to a new set of developers and open the SAP ecosystem to new opportunities. SAP has solutions for everyone to solve business problems, Bruchey said.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of SAP Sapphire 2016.

Photo by SiliconANGLE