Data keeps growing, and data science and application grow with it as do their complexity. Companies trying to get value from data can feel like they’re playing a catch-up game where they never quite capture what they’re after. This is why partnering among vendors is growing as they find that many hands make lighter work.

“I think all of us have realized that no one vendor is going to solve all the users’ problems,” said Tony Fisher, SVP of Business Development and Strategy at Zaloni, Inc. Zaloni, along with Attivio, are bringing their goods the table in collaboration with EMC on their Big Data Solution — all caps.

Fisher told John Furrier (@furrier), cohost of theCUBE, from the SiliconANGLE Media team, Zaloni’s role is to populate the data lake and manipulate the data therein with its high-speed data transformation and ingestion engine.

Venturing out

Joe Lichtman, Attivio, Inc.’s VP of Product Management, talked about the importance of broadening your horizons to collect all the data you need.

“It’s not a Hadoop-only world,” he said. He stated that there will always be valuable, relevant data outside of Hadoop, and Attivio’s task in the Big Data Solution is to collect it and organize it in a “semantic catalog.”

He explained that whether it’s Social Security Numbers, names, PPIs, what-have-you, they catalog it all in a way that is usable to businesses. “It’s things they can understand, things they can look for,” he said.

One number to call

Carey James, director of Big Data Solutions at EMC, said through integrating the technology and even the metadata “we can actually make the entire ecosystem a single cohesive entity and not four or five different jigsaw puzzles trying to be squished together.”

James added that integrated support is a major convenience of EMC’s Big Data Solution in his view. You get a single number to call when issues arise instead of chasing three or four vendors, he said.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the Hadoop Summit US.

Photo by SiliconANGLE