A dozen of the biggest names in technology and venture capital are betting that a startup called Cohesity Inc. will shake up the data storage market.

Led by GV, the venture capital arm of Alphabet Inc., the group has invested more than $90 million into the firm today as part of a round that brings its total outside funding above $160 million. The investment comes less than a year after Cohesity exited stealth mode with a storage system aimed at providing a central destination for keeping so-called secondary data.

According to the startup, this category encompasses backups, archived documents and practically any other type of record that a company doesn’t use on a regular basis. Cohesity claims that such information takes up about 80 percent of the space on organizations’ storage infrastructure. Its system provides a centralized control console that allows administrators to manage all of their files in one place, which comes handy in a number of ways.

First, Cohesity’s platform can remove the need for the disjointed tools and devices that companies normally use to handle their secondary data. The startup claims that its approach thus removes the technical barriers that have historically made it difficult for administrators to identify redundant information, which in turn provides the ability to free up capacity for other workloads.

Cohesity tops it off by offering a set of advanced management features designed to ease day-to-day operations. The startup’s platform lets storage personnel look up records, analyze storage usage to find areas for improvement and take steps to ensure that information remains available at all times. It also provides the option of moving files to the cloud if there’s not enough room on a company’s on-premise hardware.

Cohesity sells the platform in the form of preconfigured systems and as a virtual appliance that can be installed on leading public cloud platforms or on third-party hardware. It’s currently compatible with machines from Hewlett Packard Enterprise Co. and Cisco Systems Inc., both of which contributed to today’s round alongside GV.

According to its funding announcement, Cohesity will invest the new capital in establishing a larger global presence. The effort is set to see the startup expand its sales, marketing and engineering efforts with a particular focus on developing “additional secondary storage use cases beyond data protection.”

Image: Cohesity