Despite the large amounts of data used in film production, most Hollywood studios are not looking to invest in data centers. Rather, they are looking to have a secure, productive, as-you-need-it toolset they can gear up for production and then turn off when production is complete, according to Joshua Kolden (pictured, left), cinema cloud architect and founder at Avalanche.

This is what happens with camera equipment; it is rented for production and then returned when it’s not needed anymore. That’s a model with which technology companies are very familiar.

“[There’s] really good relationships between the kinds of skillsets that Silicon Valley companies bring to the table, and the content creation talent that Hollywood has,” said Joshua Kolden (pictured), cinema cloud architect and founder at Avalanche.

To discuss additional commonalities and differences between Silicon Valley and Hollywood, Kolden recently joined Lisa Martin (@Luccazara), co-host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during the NAB Show in Las Vegas, Nevada.

A new kind of web for Hollywood

While Hollywood and Silicon Valley use a similar language for technology, there are subtle differences that can get lost. Kolden said that what he’s been working on in open source and standards is helping to communicate a new concept, a dedicated web for media production. To this end, he’s been working with the Entertainment Technology Center, a place where studios and technology companies get together and figure out the best ways to work together.

The “normal web,” where most of Silicon Valley and cloud tools are built, a user expects to transfer all their data each time they use it, Kolden explained. For example, if a user goes to a website, they get the page and all of its images right then. With media production, you don’t want to do that, because that might represent terabytes of data per shot. That much data slows down the workflow, especially if the user is trying to do something that requires a lot of bandwidth, such as renders or composites, he added. It’s better to do all of the processing at once.

“An architecture like that calls for a different kind of internet,” said Kolden.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of the NAB Show. (*Disclosure: Western Digital is sponsoring theCUBE’s coverage at the show. Neither Western Digital nor other sponsors have editorial influence on content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE