UPDATED 08:52 EDT / JANUARY 19 2011

EMC Reinforces its Place on the Cloud Market

The Big Data event attended by the Silicon Angle team announced a number of new products from  EMC, the giant storage provider.  The theme of the event was all about  ‘Breaking Records.’ Among these, it is worth mentioning the VNXe Turnkey Storage and Newtwork Infrastructure Solution, aimed at small and medium sized businesses that will put pressure on competitors like Netapp and IBM.

EMC considers that the convergence between the private and the public cloud is imminent, following demands of enterprises–at least for the Asian market, but that’s not the only one. During 2010, EMC concentrated all its efforts on bringing data centers to private clouds and also worked with service providers and telcos on public cloud projects, according to Steve Leonard, president of Asia-Pacific and Japan at EMC. It is natural for EMC to aim at finding itself at the heart of the intersection of public and private cloud.

The most important ingredients of this goal and its development to be successful are trust and integrity, in Leonard’s opinion. There are two major trends that will emerge in 2011 in EMC’s view. Firstly, we have the consumerization of IT, involving an increase in consumption of data caused by the increasing use of mobile phones and thus the creation of more information. Secondly, we have the increase in real-time business analysis and the development of petabyte-scale applications.

In order to meet the demands on ‘big data’ analysis of businesses, EMC acquired Greenplum and Isilon, and invested $17 billion in internal research and development in the last five years. Regardless of the disadvantageous economic situation, EMC allocates each year around 12 percent of its annual revenues to research and development.

Cloud development in Asia is expected to grow even more following last year’s Hitachi announcement on launching of a new and powerful server product along with plans on promoting a 3D take on growth in the cloud sector.

Just as Joe Tucci, CEO of EMC, commented, the diversity of enterprise infrastructure makes the private cloud a very viable way to standardize and automate. At the end of the EMC event kick off, Tucci said that this represents ‘a march towards IT-as-a-service.’

The novelties in the data systems domain strive to respond to businesses’ demands of products that can maximize their return on investment. For this reason, Fusion-io is also headed East, with the launch of a series of products developed in partnership with Tokyo Electron Device. “We are at a turning point where data center design is quickly evolving, and by deploying Fusion’s ioMemory technology, we are offering our customers a growth opportunity,” said Vic Amano, Tokyo Electron America Corporate Director, Corporate Vice President and General Manager, CN Business Section. “Through Fusion’s highly scalable Virtual Storage Layer software infrastructure and ioSphere management platform, our customers can realize their virtualization strategies and better accommodate future growth.”


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