Social media data provider, Gnip, being one of the major sponsors and exhibitors at the O’Reilly Strata Conference 2011 (check out SiliconAngle.tv’s live coverage here), today announced that they will launch their latest service offering called Power Track at the big data conference. Power Track is the new feed for Twitter firehose filtering designed to give businesses a way into Twitter data like never before.

The service guarantees access to tweets that matches 100% to the filtering criteria. Not only does it filter tweets, it also matches terms within URLs, including the vague shortened URLs characterized by bit.ly. Power Track is one of the services under the umbrella of Gnip Data Collector which charges $2,000/month for subscription. Power Track adds $0.10 per 1000 tweet delivered and is paid monthly.

Gnip is the only authorize reseller of Twitter data worldwide. Today’s announcement furthers the bond of the two companies for this is the first time Twitter firehose is catered to a reseller. This allows businesses to monitor and analyze the whole Twitter firehose and base their strategic decision to these results. Twitter itself does not provide this robust data feeds. It is important to take note that Gnip only provides feeds to businesses who don’t display tweets in public. Gnip also offer other kinds of Twitter feeds, which may be of use for burgeoning verticals looking to tap into the power of open forums on the web.

Gnip is creating a management tool for the personal cloud. This is a trend we’ll see develop a great deal for consumers in the coming year, as data management becomes an increasingly important skill set and service opportunity on the consumer level (no one wants to sift through Twitter to find the good stuff–it’s a waste of time and defeats the purpose of having an open, public forum for discussion).