UPDATED 13:24 EDT / FEBRUARY 08 2011

FreshBooks Adopts SaaS Model, Launches Add-on Store For Partners

FreshBooks is now gearing up to make a detour to SaaS model via its Add-on Store. This online invoicing company has launched Add-on store with the goal of benefiting both their business partners and customers.

Sunir Shah, Head of Platform at FreshBooks, further elaborates on the company’s decision to shift courses and adopt the SaaS paradigm, saying, “This new model allows our partners to sell solutions our customers are demanding. Promoting Add-ons inside FreshBooks and making it simple for customers to buy them will dramatically expand sales for our partners and help us better service our customers who we are fanatical about.”

With the Add-on Store, small enterprises and users can now modify FreshBooks to their own exclusive workflow from a wealth of third-party applications that help them get work done and get paid doing it. The payment scheme is simple: FreshBooks bills customers on behalf of the partners and will slash 30% commission on the sale. The remainder is sent directly to the software partner. This service assures all customers that there will be no alteration in their core services.

For the past few years, FreshBooks has not only laid their money to propel their intentions and organizations, but they also invested and committed to make their partners grow as well. This goes along with the idea that the positive impact on their business associates and clients will radiate to them.

Following the lead of the tech giants like Google, Appia, Apple and Amazon, which are revolutionizing the software-as-a-service model for distribution and monetization through app marketplaces, Freshbooks focuses on simplicity and usability to benefit those who are within the consumer level.


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