A business has petabytes of data on initial customers, repeat customers, customers they lost, and customers that returned after trying a different brand. Obviously, that business is able to analyze the data and tweak its offerings to attract and retain more customers, develop artificial-intelligence engines that close more sales, and other cool stuff, right? Not if those datasets are all stranded on their own islands, according to Nathan Hall (pictured), field chief technology officer at Pure Storage Inc.

“If you look at AI luminaries — like Andre Ng or even people like Dominique Brezinski at Apple — they all agree that … in order to be successful with your data strategy, you have to unify these data silos,” Hall said.

The highly-skilled, often difficult work of data scientists is that much tougher when they have to excavate data from many different sites. “If they have 10 different stovepipes, you’ve got 10 different [virtual private servers] that you have to go talk to in order to get access to that data,” Hall stated.

Pure Storage is providing a unified data platform via ample use of application program interfaces and ecosystem partners in complementary areas like backup and data protection.

Hall spoke with Dave Vellante (@dvellante), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Veritas Vision Solution Day event in New York City. They discussed Pure’s efforts to become the leading comprehensive data platform and its partnership with Veritas Technologies LLC. (* Disclosure below.)

Pure throws down unified data platform challenge

Pure’s data hub is a unified platform for data from anywhere and everywhere — data warehouses, data lakes, streaming engines, backup, etc., with “multidimensional performance,” according to Hall.

Pure’s recently announced partnership with Veritas allows users to integrate Veritas’s NetBackup software into Pure’s data hub. Pure has also integrated into Veritas’ CloudPoint backup solution.

“We’ve done a ton of integrations across multiple platforms, whether it’s Kubernetes, Docker, VMware, etc.,” Hall said. Pure relies heavily on APIs to blend with other technologies and deliver the most comprehensive data platform possible.

“We’re challenging the rest of the storage industry to follow suit,” Hall said. “Let’s make less silos. Let’s unify the data into a data hub so that our customers can get real, actionable information out of the data.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Veritas Vision Solution Day event. (* Disclosure: TheCUBE is a paid media partner for Veritas Vision Solution Day. Neither Veritas Technologies LLC, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE