UPDATED 21:54 EST / AUGUST 22 2019

APPS

In Android brand refresh, Google abandons dessert names for numbers

Google LLC said today it has decided to abandon its “dessert” naming scheme for new versions of its Android operating system, calling the next version simply Android 10.

The so-called dessert naming scheme dates back to Android 1.1 in February 2009, known as Petit Four. Android 1.5, released in April 2009, was known as Cupcake starting a trend of every release of Android being given a new dessert name in alphabetical order.

After Android Cupcake came Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, KitKat, Lollipop, Marshmallow, Nougat, Oreo and Pie.

Android 10 was meant to have a dessert name starting with Q, but it wasn’t to be.

Two reasons were given, the first somewhat logical and the second perhaps less so. The first is that globally people don’t all know what the names mean. The second reason is that is some languages — Google doesn’t name them but they’re talking about some Asian languages — “L and R are not distinguishable.”

“So when some people heard us say Android Lollipop out loud, it wasn’t intuitively clear that it referred to the version after KitKat,” Sameer Samat, vice president of product management for Android, said in a blog post. “It’s even harder for new Android users, who are unfamiliar with the naming convention, to understand if their phone is running the latest version.”

Samat also noted with possibly a bit too much detail that pies are not desserts “in some places,” referring to most of the world outside North America, and that marshmallows are not a popular treat in “many parts of the world.”

Along with the simplification of Android’s naming scheme also comes a “refreshed look for the brand.”

Described as a “more modern, accessible look,” the new logo decapitates the Android robot that’s synonymous with the brand to only its head and uses the same font as before but now written in black. The green used to display the Android robot’s head is also a darker shade of green as well.

“We also changed the logo from green to black. It’s a small change, but we found the green was hard to read, especially for people with visual impairments,” Samat writes. “The logo is often paired with colors that can make it hard to see — so we came up with a new set of color combinations that improve contrast.”

Android 10 is expected to be released to the public sometime in this quarter and possibly in the next week. The three previous versions of Android were released Aug. 22, 21 and 6.

Image: Google

A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.