Digital workplace solutions provider WorkJam Inc. has raised $50 million in new funding to fund product innovation and geographic expansion, make acquisitions and hire more people.

The Series C round, announced today, was led by Inovia Capital and included Fonds de Solidarité FTQ and Claridge. WorkJam’s existing investors Lerer Hippeau, Blumberg Capital and Harmony Partners also participated in the round.

Founded in 2014, WorkJam offers an employee engagement suite designed to empower the digital workplace for shift-based, hourly and nondesk workers. The cloud-based service is designed to bring a nondesk workforce together with support for scheduling, communication, learning and recognition through a single user experience.

For employers, WorkJam allows companies to develop a customer experience that’s claimed to promote operational excellence. Employers can generate immediate feedback, keep employees informed and deliver targeted tactical and strategic initiatives that bridge the gap directly with frontline employees.

There are currently 1.5 million frontline employees using WorkJam’s Digital Workplace platform across 35 countries in 28 languages. Clients include Royal Dutch Shell PLC, Woolworths Group Ltd., Verizon Communications Inc., Avis Budget Inc., Target Corp. and Ulta Beauty Inc.

The funding comes as the world is gripped in a coronavirus pandemic that has seen millions of employees shift to working from home while others seek out new remote-work opportunities. WorkJam, in offering digital workplace solutions, is well-placed to provide services to those workers.

“We’ve always believed in the positive impact our technology has on nondesk workers and the business goals of the companies that employ them,” Steven Kramer, chief executive officer of WorkJam, said in a statement. “Now, we can further accelerate the digital transformation of scheduling, training and communication processes at a time when there are profound changes taking place which impact non-desk workers and how businesses operate.”

Including the new funding, WorkJam has raised $62 million to date.

Image: WorkJam