Enterprise automation platform startup Jiffy.ai said today it has raised $18 million in new funding to deliver on its vision, hire more people and speed up its product roadmap.

The Series A round in the company, formally called Paanini Inc., was led by Nexus Venture Partners with participation from Rebright Partners, W250 Venture Fund and a number of c-suite business leaders.

Founded in 2012, Jiffy.ai offers an artificial intelligence-powered enterprise automation platform designed to make complex process automation and application design available to enterprises in just a few clicks. The platform sits on top of legacy systems dependent on manual entries, which tend to be slow and heavily error-prone, simplifying existing processes while cutting costs.

In its latest release, Jiffy.ai’s platform is said to combine the power of robotic process automation-powered deep document processing and native cognitive capabilities into a single integrated platform with built-in enterprise-grade security. Key features of the platform include an easy-to-use design studio for no-code application development, a cognitive workbench and a configurable analytics dashboard to monitor the automated processes with a human-in-the-loop interface.

The company has a unique structure, with 20 co-founders, 70% of whom come from the C-suite level or have previous founder experience, with its largest shareholder the nonprofit Paanini Foundation. Although Jiffy.ai itself empowers enterprise automation, the foundation offers job training and placement assistance programs for people affected by automation. Providing some historical context, the foundation said it’s trying to make sure that those affected by Jiffy.ai’s automation technologies, the mechanized looms of the 21st century, don’t turn into Luddites.

“Our goal is to set a new standard for business at the intersection of entrepreneurship and innovation,” Babu Sivadasan, co-founder and chief executive officer of Jiffy.ai, said in a statement. “Across our entire team, we’re dedicated to tackling the effects of automation on the workforce, not just by accelerating the path to profit for businesses. Through our foundation arm, we’ll invest in programs to retrain and upskill workers whose jobs may be displaced.”

Jiffy.ai customers include Fortune and Global 1000 companies. The company has more than 150 employees in offices in Bangalore, India and Milpitas, California. Although it doesn’t provide a customer list, one notable client is Southwest Airlines Co.

Image: Jiffy.ai