Backup solutions and cloud data management firm Veeam Software Corp. today announced a number of new products designed to deliver cost savings to enterprise users.

Launched today during VeeamON 2020, this year exclusively online because of the COVID-19 pandemic, the company announced Veeam Availability Orchestrator version three and a new disaster recovery pack.

It’s all part of a flurry of new services from Veeam, which was acquired by private-equity firm Insight Partners in March for $5 billion. It has 375,000 customers and $1 billion in annual sales.

Veeam Availability Orchestrator V3 is the latest update to Veeam’s well-established automation engine that is purpose-built for business continuity and disaster recovery. The new version adds capabilities to offer extensible recovery orchestration from array-based replication for all NetApp ONTAP customers. A new feature called Storage Orchestration Plans is said to enable customers to orchestrate failover on NetApp ONTAP storage to a secondary recovery site, whether it be a DR site or a new data center in the case of data center migration.

The new disaster recovery pack has been purpose-built to facilitate DR planning and compliance solutions for all workloads, simplifying and improving DR and business continuity by eliminating the need for difficult upfront decision-making around what workloads not to protect. Benefits include the ability to maximize service availability and improve operations efficiencies.

“Our primary concern goes back to protecting data and making it accessible,” Bill Largent, the Veeam chief executive who came on with the Insight acquisition, told SiliconANGLE Media’s video studio theCUBE. “It’s data availability on any platform. With COVID-19, it’s showing that cloud-based activities are going to be more critical, in addition to on-premises.”

In another interview on theCUBE, David Russell, vice president of enterprise strategy at Veeam and Jason Buffington, vice president of solutions strategy at Veeam explained that backup and recovery is an essential service that businesses rely on to save their skin in the event of catastrophic IT failure or data loss.

“Modern data protection, in general, has to be ‘cloudy,’” Buffington said, describing hybrid strategies that integrate on-premises and cloud-based data protection architecture and offer the ability to move data between environments. “Backup should not sit on an island of its own,” Buffington added. “It should be a cohesive part of a broader IT experience that’s part of the provisioning and systems framework.”

“Veeam actually has quite a presence in large companies, and it seems to me they really have an opportunity to go up-market, maybe to reset that enterprise strategy,” said Dave Vellante, chief analyst at SiliconANGLE sister market research company Wikibon.

Photo: Veeam