Big data analytics is drawing a lot of attention, both from the direction of businesses looking to monetize their data, and solutions providers working around developing increasingly sophisticated and comprehensive offerings. ClickFox, a maker of customer experience analytics software, is one of those solutions providers, offering its behavioral analysis engine to analyze “all customer interactions.” The company today announced that it has formed an Advisory Board that includes execs from several high profile companies:

Rob Strickland, former chief information officer of T-Mobile, president of Strickland Consulting and founding member of the ClickFox advisory board, Jeffrey Papows, PhD, president and chief executive officer of Weblayers, Inc., Rob Davis, founder of VIA Partners, LLC, Stan McKee, former chief financial officer of Electronic Arts Inc.

“We assembled a team of innovative thought leaders who recognize the singular potential of ClickFox to enable true cross-channel customer experience analysis,” said Marco Pacelli, chief executive officer of ClickFox. “Their wealth of knowledge and skills will help us drive the growth of the next generation of experience analytics.”

This update means ClickFox is growing, and is looking to bring in the right people to sustain this momentum going forward. The new Advisory Board will play a significant role in the company’s strategy, which encompasses a great deal of potential, based on recent developments.

Earlier this month, ClickFox announced the formation of a sales team, bringing in talent from Oracle, SAP, IBM, Salesforce.com and two other major players in the enterprise software space.   Sales and customer service are the company’s main areas of focus, and it has been investing in research along with the expansion of its customer base. The Customer Experience Analytics Insights report revealed just how pricey phone support can be: on average 10 percent of all calls are transferred to an agent due to failed authentication, costing companies about $13 million a year.

ClickFox is becoming a frontrunner in innovative business intelligence trends, which can be driven to the next level with the aid of big data.  Deep analysis and speedy results are at the core of ClickFox’s big data strategy, keeping it ahead of the competition.  We’ve discussed the matter with ClickFox CEO Marco Pacelli on a few occasions, with this video demonstrating his dedication to big data and its purpose for the company.