The past few years have been unpredictable and chaotic as the world navigated many challenges during a pandemic. And while the pandemic appears to have slowed down, it’s clear that businesses are not going back to business as usual before the pandemic.

So what has Dell Technologies Inc. learned along the way, and what values do the company continue to  implement as they guide customers in an increasingly complex landscape?

“We are clearly in an inflection point in the technology industry, and we’ve talked a lot about separating the hype from the reality of the day-to-day of what our customers are doing in their businesses and the problems they’re trying to solve,” said Allison Dew (pictured), executive vice president and chief marketing officer of Dell.

Dew spoke with industry analysts John Furrier and Dave Vellante at the Dell Technologies World event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed lessons learned and Dell’s business values by looking back on the pandemic and assessing future plans. (* Disclosure below.)

Dell continues to build on steady drumbeat

What stands out about Dell is the trust and consistency that the company has been able to bring over the years — and particularly over the pandemic, according to Dew.

“We were there with them over the course of the pandemic. We helped them get their remote workforce up and running, and now we’re helping them lean into their data center challenges,” she said. “It’s just about this steady drumbeat. It’s no longer one moment in time. It is all the moments in time while it’s also keeping people’s attention.”

Dew pointed to several examples of how this trust and consistency played, including Dell’s new partnership with Snowflake Inc., a cloud-based data storage and analytics service termed “data warehouse-as-a-service.” The groundbreaking partnership allows the companies to connect Dell’s storage portfolio with the Snowflake Data Cloud. This collaboration will be a first of its kind, helping Dell’s customers with greater flexibility to manage data in multicloud environments.

“I think that’s just a good example of the kind of thing you’ll see us do more of and this intentionality that we’re trying to bring to an incredibly complex and fragmented world,” Dew said.

Another example of trust and consistency Dew pointed out is the company’s Solar Community Hubs strategy — a partnership between Computer Aid Inc., Intel and Microsoft — as an evolution to its established Solar Learning Labs program. These hubs will be placed in remote areas of the world to improve access to technology, healthcare and workforce skills for communities. All of these efforts will help support sustainability, a cause that Dell has been very intentional about over the years.

“It’s not just about what we do; it’s also about who we are as a company,” Dew said. “We have to talk about where we’re innovating in our products and our solutions, and it’s also really important for us to tell the world who we are and how we show up in the world.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World event:

(* Disclosure: TheCUBE is a paid media partner for Dell Technologies World. Neither Dell Technologies Inc., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE