The pace of major announcements picked up significantly on Tuesday, the second of a four-day AWS re:Invent gathering in Las Vegas.

The cloud giant released several new offerings in custom silicon, machine learning, serverless computing and data integration. The growing number of services from AWS and its leading role in the public cloud are reshaping perceptions of the company from being just a place to store data to something more significant, according to one analyst.

“We are seeing a real legitimization of AWS in a number of areas where people said it wasn’t possible before,” said Zeus Kerravala (pictured, left), principal analyst at ZK Research. “Nasdaq has said it will be running in the cloud; things we looked at before but said those will never move to the cloud are now moving to the cloud. AWS is changing, and they are now getting into areas to allow customers to do things they couldn’t do before.”

Kerravala spoke with theCUBE industry analysts John Furrier (center) and Dave Vellante (right), at AWS re:Invent, during Tuesday’s keynote analysis on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed initial impressions after the conference’s first two days of keynotes. (* Disclosure below.)

Emerging ecosystem

An exclusive SiliconANGLE interview with AWS chief executive Adam Selipsky, prior to the start of the show, provided insight into the firm’s evolving role in writing the next chapter for cloud computing.

“The analysis is clear: AWS is going next-gen,” Furrier said. “You have this new next-gen cloud where the ecosystem is emerging.”

The emergence of the AWS ecosystem provides an important element for the company’s future growth. The key to its future success will depend heavily on nurturing an ecosystem from an already significant partner and customer base, a “bumper sticker” message to emerge from the conference so far.

“My bumper sticker is ecosystem, ecosystem, ecosystem,” Vellante said. “This company has 100,000 partners, and that is a business-model secret weapon.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: This is an unsponsored editorial segment. However, theCUBE is a paid media partner for AWS re:Invent. Amazon Web Services and other sponsors of theCUBE’s event coverage have no editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE