As the public cloud becomes more dynamic, visibility of all environments is necessary to deal with growing complexity.

Since scalability was on global broker INFINOX Ltd.’s table, the forex and CFD broker deployed DoiT International Ltd. and Amazon Web Services Inc. to tackle cloud complexity, according to Danislav ‘Dani’ Penev (pictured, right), head of technology production at INFINOX.

“We allow clients to be able to trade digitally and speculate with different pricing tools online,” Penev said. “We have institutional clients, we’ve got our affiliates partners programs, and we’ve got the retail clients. And this is where AWS and DoiT come in handy, allowing us to offer our products digitally across the globe.”

Penev and John Purcell (pictured, left), chief product officer at DoiT, spoke with theCUBE industry analysts Savannah Peterson and John Furrier at AWS re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio They discussed how DoiT and AWS helped INFINOX on its cloud scalability journey. (* Disclosure below.)

Driving the cloud complexity challenge away

DoiT was coined around the foundations of helping enterprises focus on business growth not managing the complexities of their cloud infrastructure, according to Purcell, who said that this becomes possible by partnering with cloud providers and digital-native companies.

“With all of the complexities associated with operating in the cloud, scaling a business in the cloud, a lot of companies are just looking to sort of have somebody else take care of that problem for them,” he said. “We’re offloading a lot of those problems for our customers, and we’re doing that on a global basis.”

Through DoiT, INFINOX was able to offer its financial products in regions that were not possible before, Penev pointed out. This was based on issues like culture and demographic.

“We use DoiT and AWS to solve complex challenges in regions that naturally, depending on where they’re based, they have issues, and that’s how we deliver our product — LATAM, the entire Africa subcontinent, Middle East, Southeast Asia,” he explained.

As companies approach scale or are at scale, DoiT helps abstract away the complexity problem in the cloud, according to Purcell. This includes helping with manual cloud operational work and selecting the next technology.

“Whether they’re FinOps problems, DevOps problems, DevSecOps problems, all of these sort of classic operational problems that get in the way of the core business mission, you’re not in the business of running the cloud,” he stated. “You’re in the business of delivering customer value. One of the ways we describe what we try to do for our customers like INFINOX is to be your co-pilot in the cloud.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: DoiT International Ltd. sponsored this segment of theCUBE. Neither DoiT nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE