Conversation artificial intelligence startup NLX Inc. said today it has raised $4.6 million in additional funding to continue fueling its marketplace expansion and improve its product.

IAG Capital Partners led the round, with previous investors JetBlue Ventures and Flying Fish Ventures also participating. Including the new funding, the company has raised $9.6 million to date.

Founded in 2018, NLX offers automated and frictionless multimodal self-service tools powered by conversational AI. Its service allows organizations to build and manage “next-generation conversational experiences,”  personalized conversations that are automated, integrated, highly scalable and available anytime and anywhere, according to the company.

NLX says it enables brands to create personalized voice, chat and multimodal conversations in one place through an end-to-end no-code platform. The platform provides a one-stop shop for building, managing and analyzing all self-service conversions. Built-in reporting and analytics tools allow for conversations to be adjusted in real time based on qualitative and quantitative customer feedback to improve the customer experience.

As noted when NLX last raised funding in January 2022, automated bots that respond to customers are not exactly new, but where NLX differs is that its technology can interact with customers both online and over the phone, no matter if they reach out on the phone, online, or using voice assistant technology such as Alexa.

Since the last raise, NLX has launched Showroom, a live, personalized, multimodal conversational experience with Amazon Web Services Inc. The company has also increased its customer base with enterprise, Fortune 200 and midsized companies. Notable clients include Compañía Panameña de Aviación S.A, Red Bull GmbH, LifeMiles Ltd. and Mon Cheri Bridals LLC.

“In an age of increasing digital interactions with customers, many companies are upgrading their customer service technology, including their contact centers, to improve large-scale internal and external communication and improve customer self-service through automation,” Andrei Papancea, chief executive officer and chief product officer of NLX, said in a statement. “NLX helps brands drive their customer conversations to be engaging, personalized self-service experiences.”

Photo: NLX