Is Infinidat Ltd. gaining momentum in the storage industry? Recent evidence provides an argument that this may be the case.

Within the past 90 days, the company announced 29% growth in year-over-year bookings for the first half of 2023 and released new scalability options and increased capacity for its InfiniBox arrays, continuing a steady drumbeat of enhancements for its storage portfolio. Infinidat’s core proposition is one of consolidation, offering enterprise customers an opportunity to reduce both CapEx and OpEx and devote more resources for artificial intelligence and other technology paths of choice.

“We have one customer, they consolidated 24 arrays from three different vendors onto four InfiniBoxes,” said Eric Herzog (pictured), chief marketing officer of Infinidat. “Twenty five percent of the Fortune 50 use our stuff. We’re scrappy, we’re tough, and we’ve got the largest enterprises in the world buying our technology.”

Herzog spoke with Rob Strechay, industry analyst for theCUBE, SiliconANGLE Media’s livestreaming studio, and they discussed Infinidat’s latest releases and how the company has gained notice in the storage industry. (* Disclosure below.)

Flash-array performance

Infinidat’s most recent announcements included the launch of SSA Express Software for InfiniBox, embedding an all-flash engine into the hybrid array.

“What we’ve done is develop software technology that allows you to design certain workloads and applications to only come out of our flash layer,” Herzog explained. “Workloads that are assigned into the SSA Express layer perform exactly like our high-end all-flash array, which is 35 microseconds of latency or better. It behaves like it’s an all-flash array. Think of it as akin to having up to a 320 terabyte all-flash array embedded inside of a hybrid.”

Software is a key element in Infinidat’s overall value proposition. Earlier this year, the company expanded support for hybrid cloud storage deployments through enhancements for its InfuzeOS offering that added automation and enterprise data services for the hybrid cloud storage environment.

“Our magic is all in the software, that’s our InfuzeOS operating system,” Herzog said. “We have a cloud edition now which allows you to have hybrid cloud technology move data back and forth.”

The company also boosted the capacity of its InfiniBox SSA II array, offering 6.635 petabytes of effective capacity in a single 42u rack, with the option to customize setup of populated models over time.

“We have doubled the capacity,” Herzog said. “You can load the thing up with 80 apps, 90 apps, 100 apps. We don’t slow down because we derive most of it out of our multipatented neural cache which runs out of the DRAM.”

Going green

This solution may prove to be attractive to a number of enterprises because it provides an opportunity to consolidate arrays while reducing power and cooling requirements at a time when greener data centers are becoming a more desirable commodity.

“When you look at your data center, you have small all-flash array proliferation, you’ve got them everywhere and they are only running one or two workloads,” Herzog said. “In this case, you get rid of that which saves you on watts, slots, power, floorspace. You’re not managing six little arrays, you’re managing one big array.”

Infinidat also announced changes in how customers can purchase its storage technology. Scale Up for SSA offers incremental populated levels to let users adjust capacity as they grow.

“Historically you had to buy an array fully populated,” Herzog said. “Instead of being 100% populated, you could get 60 or 80 [percent]. Then as you need more, you buy more. That scale up architecture give you flexibility in how you manage your budget.”

The storage provider has promised 100% data availability through its protection solution, InfiniGuard, and its InfiniSafe technology for disaster recovery and business continuity. This guarantee includes some eye-catching recovery times which have been documented using live demonstrations, according to Herzog.

“We do recoveries live,” Herzog said. “We recovered…20 petabytes of Veeam backup repository in 11 minutes and 55 seconds. On the InfiniBox platforms, whether it be the hybrid or the all-flash, we guarantee recovery in under one minute. We recovered 175,000 video files, 200 terabytes, in four seconds.”

Infinidat is seeking to transform support and service models as well. With level one being a first point of contact for troubleshooting an issue and level two representing help desk analysts, the company has chosen to go right to level three with experts available to handle problems that may arise.

“There is no level one and level two tech support, you go right to level three because these are large global enterprises,” Herzog noted. “They’re cloud service providers, they’re telcos, they’re financial institutions, they’re major university hospitals, that’s who we sell to. Some of the other companies do offer technical advisors, but they charge for it. We do not.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s CUBE Conversations.

(* Disclosure: Infinidat Ltd. sponsored this segment of theCUBE. Neither Infinidat nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE