Salesforce Inc. is expanding its partnerships with OpenAI and Anthropic PBC to automate repetitive business tasks for customers.

The new collaborations, which were announced today at Dreamforce 2025, focus on Agentforce 360. It’s a suite of artificial intelligence features that Salesforce ships as part of its cloud services. Agentforce 360 includes more than a half dozen automation tools that speed up tasks such as creating ad campaigns. It also enables companies to develop custom AI agents.

New Agentforce 360 integrations for ChatGPT will enable users to access Salesforce data via the chatbot service’s interface. A contact center manager, for example, could request a summary of support requests from the past week. ChatGPT can also visualize the data that users retrieve from Salesforce in Tableau-powered dashboards.

“As consumers, we already get instant recommendations or insights from ChatGPT,” said Salesforce Chief Executive Officer Marc Benioff. “Now enterprises can deliver that same intelligence and immediacy.”

GPT-5, the suite of AI models that powers ChatGPT, will become available in Agentforce 360. The integration will enable companies to incorporate OpenAI’s models into the AI agents they run on Salesforce. The algorithms are also set to become available in several of Agentforce 360’s pre-packaged AI apps, starting with the Agentforce Sales sales automation tool.

Salesforce’s collaboration with Anthropic has a similar focus. The cloud giant will integrate an Agentforce 360 automation app called Agentforce Financial Services with Claude for Financial Services, a version of Anthropic’s chatbot geared toward banking professionals. Salesforce says that the integration will make AI agents deployed on its platform better at tasks such as investment portfolio analysis.

Anthropic’s large language models will be available in Agentforce 360 alongside GPT-5. According to Salesforce, the goal of the integration is to help organizations in regulated industries build AI-powered automation workflows.

Highly regulated companies often have stricter cybersecurity requirements than other enterprises. To address those requirements, Salesforce will keep all the traffic generated by Claude inside its virtual private cloud. Anthropic is the first LLM provider whose traffic will be processed in that manner.

“Regulated industries need frontier AI capabilities, but they also need the appropriate safeguards before they can deploy in sensitive systems,” said Anthropic co-founder and CEO Dario Amodei. “We’ve built Claude to deliver both: the performance and the safeguards.”

Both Anthropic and OpenAI will roll out new integrations for Slack as part of their respective partnerships with Salesforce. The connectors will enable Slack users to retrieve data from Salesforce services with natural language prompts. The companies also plan to roll out other features, including one that will make it possible to give OpenAI’s Codex programming agent access to information in Slack channels.

The newly announced partnerships cover certain other use cases as well. Salesforce will enable companies that use its Agentforce Commerce tool to make their product catalogs discoverable via ChatGPT. Internally, the cloud giant will roll out Anthropic’s Claude Code programming assistant to its engineers.

Image: Salesforce