In this day and age, when enterprises cloud solutions are becoming a great deal and cost savings are what chiefly constitute IT economics policies, a virtualized environment is tantamount to an ideal workplace set-up.

With different offerings and seemingly endless upgrades from key players like VMware, Citrix and Pano Logic, IT departments and managers are faced with a difficult task to pick the ultimate solution or provider for their business requirements. Since, there is no one-size-fits-all package available in the market today, hybrid solutions are what will fuel an organization’s drive to having VDI benefits.

Easier said than done, transitioning to a virtualized environment is perhaps a puzzling point that remains for enterprises to this very day. But the promise that VDI has towards addressing storage, cloud, space and cost predicaments pushes more and more companies prioritize virtualization in the coming 12 months or so.  Forrester Consulting published a study on how most enterprises view virtualization as a segment of their businesses.  One of the key findings of the study talks about the present challenges on desktop virtual transformation:

“IT leaders must realise that neither the data centre nor the desktop team alone has sufficient experience or visibility to make the decisions required in the planning and deployment process, nor the tools to manage the resulting hybrid environment effectively.

“Isolated planning leads to inappropriate and impractical decisions about hardware, software, and tools. The results are always disappointing if they ultimately deliver reduced availability and performance, higher operational costs or poor end-user satisfaction.”

Pano Logic

Pano Logic has tried to reach out to SMB’s by scaling down their VDI offerings via the launch of two powerful solutions: Pano Express SMB and Pano Express HA. This is in line with the company’s goal to ease management burdens by radically reducing the cost ownership. Before the second quarter of 2011 ended, Pano Logic tapped the cloud, leveraging the power of Zonics to resell their services worldwide.  They have also gained the trust of the state of Virginia to virtualize the award-winning library at the city of Staunton.

But when it comes to new technology and solutions, there’s the issue of raising awareness in an increasingly competitive market.  Pano Logic relies on its innovation to stand out amongst the crowd.

“Pano Logic is seeing exponential growth in our innovative technology, as customers look toward cloud computing, or centralizing compute power for either security reasons, or ease of management and better control, Pano’s radical centralization works to eliminate both at the endpoint,” says  Dana Loof, EVP of Worldwide Marketing.

“As larger customers make the move to either VMWare View or XenDesktop, Pano zero clients appeal to them due to the ability to move and support either infrastructure without lock-in.  As smaller companies move to VDI, they take advantage of the Pano manager/broker (packaged with Pano zero clients) which can do the work of VMware View or XenDesktop on either vendor’s hypervisor platform, or HyperV, without additional cost.”

For Pano Logic’s own clients, the company is seeing an equally impressive push for virtualization, especially as VMware continues to make strides in its enterprise offering, building out an ecosystem that Pano Logic readily supports.  It’s the ability to circumvent vendor lock-in that makes Pano Logic appealing, turning to VDI services in an effort to better allocate resources around virtualization.

With traction gaining in industries like government and education, Pano Logic hopes to further its success by building out its products and partnerbase.  Teaming up with the likes of Fujitsu gives Pano Logic the exposure it needs to land larger OEM clients, strengthening its offerings and its market presence as well.