Procurement orchestration platform company ORO Labs Inc. announced today that it has raised $100 million in new funding to accelerate its expansion, further develop its product and scale up customer success and deployment worldwide.

Founded in 2020, ORO Labs offers enterprise software that manages and coordinates procurement workflows across multiple business systems.

The company is taking on the need whereby high-performing businesses require agility, speed and scale in core operations, but current processes and procurement tools often fall short. ORO Labs argues that legacy systems are rigid, disconnected and hard to use, frustrate employees and fail to address the realities of today’s supply chains.

ORO’s platform orchestrates the end-to-end experience across people, processes, systems and intelligent agents to automate workflows, speed compliance and provide a much-needed velocity and value advantage.

The platform provides a centralized intake and orchestration layer that connects employees, procurement teams, finance systems and suppliers, allowing organizations to route purchasing requests, approvals and compliance checks through a single workflow framework. ORO’s platform is designed to manage procurement processes across distributed enterprise environments while maintaining policy enforcement and audit tracking.

Under the hood, the platform operates as an orchestration layer that integrates with enterprise resource planning systems, procurement platforms, contract management tools and supplier databases. Capabilities include support for request intakes, approval management, sourcing coordination, supplier onboarding and risk management workflows.

The platform can automatically route tasks to procurement staff, finance teams, or other stakeholders while gathering supporting documentation and supplier information. The platform also maintains records of approvals, procurement actions and policy checks to enable traceability across procurement transactions.

“Demand for orchestration has skyrocketed because procurement teams are under tremendous pressure to move faster, to save more and to make employee and supplier experiences easier,” said co-founder and Chief Executive Sudhir Bhojwani (pictured, second from right). “Procurement is shifting to a new AI-driven operating model. ORO is powering this change — helping our customers reimagine how procurement delivers impact for the business.”

The ORO platform is deployed across more than 100 countries and serves Fortune 500 organizations in life sciences, financial services, consumer products, manufacturing, energy and telecommunications. Notable ORO customers include The Coca-Cola Co., Booking.com B.V., Jamf Holding Corp., Sandoz Group AG, F. Hoffmann-La Roche AG, Gilead Sciences Inc., Stellantis N.V., Bayer AG and Siemens Energy AG.

The Series C funding round was led by Brighton Park Capital Management and Growth Equity at Goldman Sachs Alternatives, with previous investors Norwest Venture Partners LP, B Capital Group Management, XYZ Venture Capital and Felicis Ventures Management Company also participating.

“ORO is pioneering the modernization of procurement, leveraging next-gen AI to deliver intelligent automation and tangible ROI while preserving the context, controls and standards that large global enterprises depend on,” said Clare Greenan, vice president of growth equity at Goldman Sachs Alternatives.

The new funding takes the total raised by ORO to about $160 million, including a round of $25 million in November 2022.

Photo: ORO Labs