Robinhood Markets Inc. today opened its trading and banking platforms to artificial intelligence agents, launching a beta Agentic Trading product and a virtual Agentic Credit Card that can place stock orders and make purchases on a customer’s behalf.

Customers can now connect third-party agents to Robinhood through Model Context Protocol servers for both the brokerage and Robinhood Banking. The move makes Robinhood one of the first mainstream consumer finance brands to give outside agents direct, sanctioned access to a retail brokerage and a credit line, rather than forcing developers to scrape the app or rely on unofficial application programming interfaces.

Agentic Trading runs through a dedicated account that sits separate from a user’s main portfolio, with the agent restricted to whatever funds the customer deposits into it. Customers receive push notifications for every trade and can watch a real-time activity feed and profit-and-loss view inside the Robinhood apps. The connection can be cut at any time. The beta supports equities only at launch, with options, crypto, event contracts, futures and prediction markets to follow.

Robinhood is pitching the feature as a way for customers to encode strategies they would otherwise execute by hand, including portfolio rebalancing, sector-concentration analysis and automated mean-reversion trades. Agents will, where appropriate, surface a trade preview for the customer to approve before execution.

The Agentic Credit Card pairs an agent with a virtual card linked to a customer’s Robinhood Gold Card account. Spending limits, monthly caps and a manual-approval toggle are set during configuration and the agent never sees the primary card number or other account details. Agent-driven purchases earn the same 3% cash back as the underlying Gold Card. Support for the forthcoming Robinhood Platinum Card will follow when that product ships later this year.

Robinhood cited use cases such as buying limited-release sneakers below a target price, booking restaurant reservations the moment they open and filling small-business shopping lists within a set budget. Fortune reported that Robinhood currently has around 700,000 Gold cardholders, giving the agentic card a meaningful initial addressable base.

“Our mission has always been to democratize finance for all and now, that mission extends to AI agents,” said Chief Executive Vlad Tenev.

Abhishek Fatehpuria, vice president of product at Robinhood, told TechCrunch that the initial rollout targets technically sophisticated customers who want to plug their own models and tools into the platform. “We want to encourage early adopters of agents to bring their own tools,” he said. “It’s still a nascent phase [and we] want to learn from that audience.”

Using automated AI agents is not without risk and Robinhood paired the launch with a lengthy disclosure warning that agents can misinterpret instructions, act on stale data and behave unpredictably and that customers bear responsibility for monitoring positions and for any data shared with third-party AI providers. The company added that its support team can review the gap between what a customer asked an agent to do and what it actually did when disputes arise.

The launch comes as payment networks and platforms race to build infrastructure for agent-initiated commerce. Stripe Inc., Visa Inc., Amazon.com Inc.’s Bedrock AgentCore Payments and Google LLC have all rolled out tooling aimed at giving agents the ability to transact. Robinhood is the first major U.S. retail brokerage to extend that model to securities trading.

Image: Robinhood