If there’s any tablet out there that’s going to give Apple some serious competition in terms of market share, that would be the Kindle Fire. Tablets can dramatically boost Amazon’s existing ecosystem and that’s why it’s so bold to sell the Kindle Fire for cheap, even at the expense of having to subsidize the manufacturing costs of the devices. Statistics show that their strategy and sacrifices are paying off.

According to Millenial Media’s Mobile Mix Report for November, impressions on Kindle Fire have grown at an average daily rate of 19 percent since launch. It’s expected to reach hundreds of millions of impressions over the coming months. The attention it’s gaining is so successful it even slightly outperformed iPad’s impression numbers in early 2010.

On the other hand, Apple still shows dominance in the smartphone market, as the iPhone remains to be the top individual phone on Millennial Media’s platform, and it’s experiencing an 8 percent month-over-month growth in November. iOS is growing 7 percent month-over-month in the smartphone breakdown and connected device OS shares.  Samsung, meanwhile, is back on track as the second top manufacturer, owning 4 of the 20 phones on Millennial Media’s platform.

As for connectivity, most impressions are still coming from Wi-Fi networks, growing by 11 percent month-over-month and accounts for 39 percent of total impressions. Of these Wi-Fi impressions, 62 percent are from smartphones and 38 percent from connected devices.

WiFi networks are becoming increasingly influential channels for ads and content distribution, as we’ve seen recent updates and numbers from companies like JiWire.  Cloud Nine Media went so far as to launch an ad network for WiFi networks, expanding the scope of consumer outreach.

It’s a uniquely converged market, with smartphones, tablets and wireless networks all coming together to create today’s mobile industry.  But as we can see from Amazon’s strategy, along with Apple and Google, it’s the software, storage and services behind these devices and connectivity that really drives mobility’s ecosystem.  Amazon is in it for the long haul, creating an accessible storefront for any thing, tangible or virtual, that can be sold on the free market.