Israeli cloud application recovery startup Dreeze Inc. formally launched today with $33 million in new funding to bring what it calls Application Revival to enterprises running workloads in the public cloud.

Dreeze provides software aimed at what happens after a backup has done its job. Cloud-native applications depend on infrastructure, identities and secrets as well as data, and all of it has to come back in the right order before an application will run.

The company calls the manual work that follows a “recovery scramble.” Searching for credentials and rebuilding connections by hand can keep an application down for days or weeks after its data is restored.

Preparation starts well before an outage, when Dreeze’s software traces each cloud resource and dependency back to the application that relies on it. Its recovery plan comes from what is actually running, and changes to the environment update it automatically.

Configuration files, keys and application data go into an immutable, air-gapped vault, which customers can replicate across regions. When an outage hits, Dreeze rebuilds those pieces, plus the infrastructure and identities around them, in dependency order. Teams can also rehearse the full plan ahead of time as an automated test that ends with a working copy of the application, and production is left alone while it runs.

Getting the data back “doesn’t mean the business is back,” co-founder and Chief Executive Ziv Kedem said. With cyberattacks increasing, he said, enterprises need to plan on the basis that a critical application will go down at some point.

Jeremy Miller, founder and chief executive of Denver-based technology consulting firm Coravant LLC, said his firm wanted to work with Dreeze “from the start.” Most of its customers can back up public cloud data without much trouble, he said. Their worry is restarting a whole application with every dependency in sequence.

Dreeze is the third recovery company from Kedem and his brother Oded Kedem, its chief technology officer. The pair sold Kashya Inc. to EMC Corp. in 2006. Zerto Ltd., the disaster recovery software company they started in 2009, went to Hewlett Packard Enterprise Co. for $374 million in 2021. Avi Raichel, Dreeze’s third co-founder, became Zerto’s chief operating officer that year, shortly before the sale.

Norwest Venture Partners and Bessemer Venture Partners led the seed round. Claltech also participated. Dreeze employs 70 people across Israel and the U.S. and plans to put the money into product development and a larger sales and marketing team.

Few teams understand the recovery problem “as deeply as this one,” Norwest General Partner Dror Nahumi said. In a blog post, Bessemer said Dreeze uses artificial intelligence to work out how thousands of cloud resources connect to the applications they serve. That picture shifts with every change, including ones made by AI agents.

Dreeze’s software is generally available now for Amazon Web Services Inc. customers. A version for Microsoft Corp.’s Azure is in early access, with general availability planned for early next year.

Photo: Dreeze