Intel has promoted Brian Krzanich to the position chief operating officer as a part of an ongoing effort to restructure aspects of the company and its top level management. Krzanich will be reporting to Chief Executive Officer Paul Otellini. He previously served as the company’s senior vice president for worldwide manufacturing.

The company also promoted Dadi Perlmutter, head of Intel’s architecture group, as the company’s chief product officer.

Here’s a rundown of the complete changes:

Brian Kraznich, now becomes chief operating officer, reporting to CEO Paul Otellini. He will look after oversee manufacturing and additional responsibility for internal IT and HR.

Dadi Perlmutter, now gets additional title of chief product officer and will lead company’s Intel Architecture Group.

Andy Bryant, will become executive chairman starting with the annual meeting in May.

Stacy Smith – CFO of the company, will now report to Otellini.

Bill Holt, senior VP and head of technology development, previously reported to Bryant, will now report to Otellini.

Kirk Skaugen, will now head new PC Client Group, succeeding Mooly Eden. Skaugen was former VP and head of Intel’s data center business.

Diane Bryant, VP and CIO, will lead the data center business.

The changes will become effective over the next 30 days, and the news was made public just after analysts predicted that Intel’s first quarter revenue may exceed market sentiments.

Intel Big Push into Mobile Business

Intel may have missed the first round of smartphones, but the top chip maker is now on an aggressive front in the ultra-mobility business. The restructuring of top management is part of Intel’s refocused strategy to make its mark on mobile this coming year, starting with the Chinese market and then expanding globally.

We have already seen their first steps at the recently concluded CES 2012, where Intel announced partnership with both Motorola Mobility and Lenovo.  The company unveiled a new Intel phone made by Lenovo (Lenovo K800 smartphone) featuring Intel Atom processor, 8-megapixel camera, and NFC technology for mobile payments.

Android as a Platform Booster for Intel

When Otellini made an announcement last week for a multi-year, multi-device strategic partnership with Motorola Mobility around smartphones and tablets, it surprised many. But it’s part of Intel’s strategy to throw its support behind Google’s Android platform, which is growing at a rapid pace and soon will overtake Nokia’s dominance in the global market. Intel joins a growing conglomerate of Android partners, which will also increase competition amongst OEMs.  Almost every mobile manufacture now make smartphones based on Android’s platform.

Intel’s newest Atom Z2460 processor, dubbed Medfield, with Motorola’s Android-based devices will provide a great platform for future mobile innovation. Intel will work with Motorola on hardware, software and services for their Atom-based Motorola devices.

Intel’s new chips are said to be a significant technological step towards decreasing power consumption as well. Medfield is contained on a single piece of silicon, rather than several, as seen in ARM and Qualcomm-based processors. The chip is also optimized to run better on the Android platform. These accomplishments could put Intel in a better position to take market share away from both Qualcomm and ARM in the coming year.