Consumers are now accustomed to a minimum quality of user experience when interacting with technology, and the workplace is no exception. ServiceNow Inc., a business operations management company, started by consumerizing information technology service management experience and is quickly expanding to other operations, including human resources and customer success. The company’s approach to marketing is also shifting toward a consumer strategy with an inbound ...

Companies are charging through their digital transformations to enable data-driven approaches that can provide a competitive edge in their products or operations. As more data is brought online and the complexity of an operating environment increases, however, the rise of the darknet information exchanges that connect threat actors with targets has dramatically increased organizational vulnerability to attack ...

Technology companies of all sizes — from nascent startups to large enterprises — strive to differentiate product lines and maintain an edge over the competition. In an upcoming book, “The 1st Mover,” author and tech expert Tom Bradicich provides insights into processes that have proven to deliver differentiated product categories for large organizations. “I like to separate the notion of innovation ...

The shift toward cloud-native infrastructure has advantages in software application flexibility, providing businesses particular value when it comes to data governance. But technical challenges have inhibited enterprise adoption, notably in getting an application to run in multiple environments with varied underlying infrastructures. To address these tech challenges, stateful applications that save session data for future client requests are being written with cloud-native infrastructure in ...

Silicon Valley venture capital firm BlueRun Ventures LP has seen tremendous success with investments in companies such as Waze Mobile Ltd. and PayPal Holdings Inc. The firm has also been active in the expanding Chinese market, which was originally seen as a copycat to the United States model, explained Jonathan Ebinger (pictured), general partner at BlueRun Ventures. “What’s happening more and ...

In the highly competitive data storage and protection industries, startup companies need to differentiate along multiple axes to achieve meaningful market penetration. Reduxio Inc., an enterprise computer storage company, maintains a strong culture of innovation to differentiate from larger incumbents and competing startups.  “I think the primary difference is that … we’re integrating primary storage along ...

For companies without a core competency in technology, consulting firms often help drive business outcomes that include faster feature releases, incorporating third-party innovation, and improving developer experiences. The conversations with client companies often start with a public cloud approach, but shifts to hybrid infrastructure where public and on-premises resources blend into a flattened control layer, according to ...

Veterans of the film animation and computer gaming industry are coming together to create content for the new medium that virtual reality provides. A VR experience from Baobab Studios Inc., a VR animation technology company, allows users to not only be immersed in a new environment, but also interact with characters and storylines. “For us, the ...

Blockchain’s system of distributed ledgers for transactional data is becoming a platform technology for enabling continued innovation in the same way that consumer network routers did during the first internet boom. While blockchain technology applies to a wide range of applications including the “internet of things” — cryptocurrencies (digital assets) and initial coin offerings have ...

This year’s host of CloudNOW’s Top 10 Women in Cloud Innovation awards has leveraged decades of success stories to empower the next generation of female technologists. In fact, she started her career in technology more than 40 years ago as a developer for the Department of Defense before transitioning to integrative financial services. “I had an affinity for [computing]. ...